At the end of May, The Next Economy visited Uralla Shire as part of our work on ‘Striking a New Deal’ (SaND)** – a place-based project delivered in partnership with Uralla Shire Council in NSW to support meaningful community engagement and develop a Renewable Energy Strategic Plan.
Uralla Shire sits within the New England Renewable Energy Zone, an area identified for major renewable energy development, and this plan will support Council to understand community priorities, surface early concerns, identify opportunities for investment and ensure accountability as the region grapples with change.
We spent the week speaking with landholders, business owners, and community leaders. It was clear from these early conversations that Uralla Shire is a place with a strong sense of identity shaped by collaboration, entrepreneurship, and care for their people and land.
A Clear Sense of Place
We heard about Uralla’s deep volunteer culture – from the fire brigade to multiple active community interest groups – and about the pride people take in living a self-reliant, community-minded lifestyle. People spoke about looking after the land, farming in sustainable ways, and working together respectfully.
As Saideh Kent, Energy Lead at The Next Economy, noted: “Uralla has an incredible sense of place. People here are proud of what they’ve built together and want to protect that as the region changes.”
This strength is something to build on – not just preserve – as the community navigates the changes ahead.
Why Community Input Matters
Some people we spoke with were uncertain about the value of yet another consultation. That’s understandable, especially as timelines shift or information feels confusing.
“When people are involved early, it’s easier to identify concerns, make better plans, and ensure new development strengthens what’s already good,” Saideh said.
The reality is that council does not have the power to say yes or no to these large-scale renewable energy projects. But what council can do is play a key role in managing this wave of change well – by minimising potential disruptions, identifying shared benefits, and ensuring that development aligns with what the community values.
To do that, council needs to hear directly from people across the Shire. Upcoming community workshops in late June are designed to provide that opportunity -for residents to name priorities, raise concerns, and help shape how renewable energy projects contribute to Uralla’s future.
Choosing the Right Route
This is about more than managing change, it’s about collectively choosing the right route forward. From infrastructure and land use to investment priorities, now is the time to ask: what does good development look like for Uralla Shire? How do we make sure that new projects leave a lasting, positive legacy?
“This isn’t just about wind turbines or transmission lines,” Saideh said. “It’s about making sure Uralla stays a great place to live – with good jobs, healthy landscapes, and a vision for the future that people are excited about.”
How these projects are managed will determine the road ahead, but with the right planning and participation, that can lead where the community wants to go.
Where the Magic Happens
Walking down Uralla’s main street, we spotted a sign in a shop window: ‘This is where the magic happens.’ It felt fitting. The real magic lies in the conversations we’re helping to plan and in the spirit of community that already runs strong in Uralla.
As one local we interviewed put it, “The only way I’m happy living where I am is if my community is happy and going well.” That’s exactly what this work is about, creating the space to support and grow that shared wellbeing.
The Next Economy is currently designing the next phase of engagement based on what we’ve heard so far. Community-wide workshops will run from 25–29 June 2025. You can read more about those and our work with Uralla Shire here: https://yoursay.uralla.nsw.gov.au/sand
**SaND supports regional communities as they navigate the development of renewable energy in their area. Together with Foundation for Rural and Regional Renewal, RE Alliance and Projects JSA, The Next Economy, supports a peer-to-peer network of regional leaders sharing insights with government and industry as part of the SaND project. You can read more about the partnership here: https://nexteconomy.com.au/work/driving-better-community-outcomes-from-renewable-projects/